Episode 17: When Does a Business need to Pivot and Should You Do It Now?

Every entrepreneur hits a point where things stop working — sales slow down, engagement dries up, and what used to work no longer moves the needle. In this episode, we dig into how to recognize when your business is in a slump and whether it’s time to pivot your strategy, your audience, or even your entire niche.

We talk about real signs that signal it’s time to shift — and how to do it intentionally, not reactively. You’ll learn how to:

• Spot the warning signs of a business plateau or decline

• Make confident pivots without scrapping everything you’ve built

• Use free tools like SCORE, Google Analytics, and Microsoft Clarity to better understand your audience and their journey

• Shift your marketing from general to niche (like moving from social media content to pre-probate lead generation for realtors)

• Build a business that thrives on trust — not just trends

This isn’t about giving up — it’s about adjusting your approach so you can finally grow the way you know you’re capable of. Social media, AI, and data tools can support your goals — but they can’t replace clarity, passion, and the willingness to evolve when things aren’t working.

Whether you’re stuck in a sales slump, unsure of your next move, or afraid to make a change — this episode will give you the insight and encouragement to take action now.